The Rise Of E Commerce - 1440 Words

1 INTRODUCTION 1.1 Background In today’s world there is a widespread trend of global expansion, the borders between markets have become more and more diffused. The number of firms expanding abroad is increasing and internationalization has become a necessity, not only to further a firm’s growth, but also to better handle international competition in its home market. This internationalization continues in all industries, not at least in the fashion industry. Fashion is a global phenomenon, it does not matter if you walk the streets of Spain, New York or Beijing anywhere you turn you will see fashion aware people. But this study is focus on fashion industry China’s apparel market is one of the fastest growing markets in the world. The rise of e-commerce and the rise in fast fashion have fueled the fast growth of the market. In terms of store numbers, China is now the most important international market for many major fast fashion brands. It is the largest international market for ZARA and Uniqlo, and the largest international market in Asia for HM and CA. On 1964 the first Hennes store outside Sweden open in Norway, on 1978 the first store outside Scandinavia opens in London, in the UK, on 1990s progress continues in Europe with the opening of the first store in France in 1998.Newspapre and magazine advertising is complemented by outdoor advertising featuring famous models .on 2007 the first Asian stores open in Hong Kong and Shanghai. On 2009 the new store in Beijing ofShow MoreRelatedE Commerce Is On The Rise772 Words   |  4 PagesI agree with your post. I believe that brick and mortar businesses are highly relevant despite the fact that e-commerce is on the rise. I too enjoy shopping online sometime mainly due to my shopping habits and simply out of convenience. Joseph (2016) acknowledges that, E-commerce has the convenience component nailed down. 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